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Hyatt House Helps Guests Get Acquainted With the Neighborhood Through New Neighborhood Guides and Events
New campaign features Neighborhood Guides curated by Hyatt House colleagues and
Martha Stewart Living Omnimedia, Inc. as part of the “Martha Stewart American Made” program

National Good Neighbor Day events provide an insider’s view of Hyatt House neighborhoods

CHICAGO (September 22, 2014) Hyatt House, an upscale extended stay hotel brand, is bringing the neighborhood a little closer with a new program and offerings designed to help guests feel more like ‘residents’ so they feel part of the local neighborhood from the moment they arrive. 

New Neighborhood Guides at all 58 Hyatt House locations offer experiences personally recommended by Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) as part of the “Martha Stewart American Made” program, which celebrates local American makers. The guides feature small businesses and the best places to Eat, Shop and Visit, from delicious pastries and homemade ice cream to neighborhood bookstores and vintage shops. Local makers selected for the Neighborhood Guides are just minutes away from Hyatt House hotels, and with complimentary Hyatt House shuttles at most hotel locations, residents can explore the neighborhood with ease.

To further inspire neighborhood camaraderie, Hyatt House is celebrating National Good Neighbor Day, starting on September 28, by introducing in-hotel events at select locations that offer a complimentary taste of the neighborhood. Each event will shine a spotlight on one of the makers featured in the Neighborhood Guide at the hotel’s H BAR, a place for residents to gather and enjoy the comforts of home. For a full list of events and participating properties, click here

This spirit of bringing the neighborhood closer also inspired a new marketing campaign across digital, print and radio that features the hotel experience through the eyes of real Hyatt House residents, revealing real, neighborly moments that happen every day and encourages them to “Make our neighborhood yours for a while.” The campaign was inspired by organic social sharing from guests, as well as creative visuals sourced directly from guests who shared their experiences on Instagram, supplemented with imagery of real guests at Hyatt House hotels.

“We are deeply committed to caring for our guests and anticipating their needs. Giving them a better sense of the community they’ve moved into is one way we can ensure they enjoy their stay with us,” said Chris Walker, vice president brands, Hyatt House. “Our guests often stay with us for five days, a month, or even longer, and our research, along with feedback we heard directly from guests, showed that they are looking for ways to plug into the local community and experience new things during their stay.  Our new campaign and offerings like our Neighborhood Guides directly reflect this feedback.”

For more information about the new Hyatt House offerings, campaign or the Martha Stewart Living Omnimedia, Inc. “Martha Stewart American Made” program, please visit www.hyatthouse.com or www.marthastewart.com/americanmade

About Hyatt House

Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers more than 55 locations throughout the United States. Inspired by extensive research of guest experiences, Hyatt House is designed to welcome residents rather than guests and offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. Residentially inspired studios, one- and two-bedroom suites feature contemporary full kitchens, living space with flat panel HDTVs and bedrooms with a plush bed. Complimentary Wi-Fi is available throughout the hotel. The Morning Spread, a complimentary full hot breakfast featuring a made-to-order Omelet Bar, is served daily and the H BAR features the Sip+Savor menu and full bar. Public spaces include a 24-hour workout room, Guest Market and laundry facilities. A friendly House Host is available to check-in guests, provide directions or help with other needs to help guests feel at home.

To learn more about Hyatt House or to book a reservation, visit www.hyatthouse.com or call 866-XS-HYATT (866-974-9288).

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO’s media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO’s television and video programming includes “Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS, in addition to new made-for-the-web video and a vast library of how-to content available online. Martha Live, a new radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 107. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, JC Penney, PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties.

Additional information about MSLO is at www.marthastewart.com.

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For further information:

CONTACT:
Siân Martin
Hyatt Hotels & Resorts
+1 312 780 5797
sian.martin@hyatt.com

Claudia Shaum
Martha Stewart Living Omnimedia, Inc.
+1 212 827 8722
cshaum@marthastewart.com 

 

Hyatt House is celebrating National Good Neighbor Day by introducing in-hotel events that offer a complimentary taste of the neighborhood at select locations. Download for more information.
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HYATT house, together with Martha Stewart “American Made,” welcomes you to the HYATT house neighborhoods across the country. This neighborhood introduction aims to support and showcase local markets, small businesses and independent artisans.
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