CHICAGO (August 8, 2011) - This September, the Park Hyatt hotel brand begins the transformation of its acclaimed Masters of Food & Wine event into a global series of seasonally- and locally-inspired culinary weekend Park Hyatt masters workshops that will take place four times per year around the change of season. Through engaging and interactive programming, both resident and visiting gourmands and oenophiles can become ‘masters’ of regional cuisine. The new Park Hyatt masters will preview its fresh philosophy and lighter programming across 19 Park Hyatt hotels around the world beginning the weekend of September 23, 2011. The official launch will take place in January 2012, with the line-up of hands-on cooking classes and tasting events expected to take place on the same weekend at all Park Hyatt hotels worldwide.
Led by Park Hyatt chefs and sommeliers, masters-in-training will learn about top-notch, seasonal cuisine in three hands-on ‘courses’ on the designated day:
In the Field: Interaction with artisanal food or beverage purveyors
In the Kitchen: Onsite cooking and prep workshops
In the Moment: Tips on service and presentation
“Our guests actively request one-of-a-kind, culturally rich experiences that have a take-home element, particularly in food and beverage,” says Achim Lenders, vice president of food and beverage, international, for Hyatt Hotels & Resorts. “It is a natural evolution to transform our Park Hyatt masters events into something more simple and interactive; pairing guests with local chefs and vintners, and giving guests the chance to become masters themselves and to see the destination through local eyes.”
Individual hotel itineraries showcasing regional ingredients and producers during the September preview include:
The quarterly Park Hyatt masters events will take place around the turn of each season on the weekends of January 13-15, March 23-25, June 24-26, and September 21-23, 2012. All classes will be limited in size to ensure maximum interaction for each master-to-be, which, depending on the property, will be, on average, between eight and 25 guests. Participating guests will be provided with recipes and/or tasting notes associated with their experience, and photos and videos of Park Hyatt masters demonstrations will be shared with the Park Hyatt community on the brand’s Facebook page facebook.com/parkhyatt.
Participating Park Hyatt hotels for the preview of Park Hyatt masters in September (as of August 2011) include:
In North America – Aviara (San Diego), Beaver Creek, Chicago, Toronto, Washington
In South America – Mendoza, Buenos Aires
In Europe - Hamburg, Istanbul, Zurich, Paris
In Southwest Asia - Maldives
In the Middle East – Jeddah, Dubai
In Asia - Beijing, Shanghai, Seoul, Saigon, Tokyo
Workshop itineraries and pricing will vary by location and will be available to reserve directly through each hotel. Beginning August 22, more details about the global program, the calendar of events, pricing and additions to participating properties’ itineraries will be available at www.mastersfoodandwine.com.
About Park Hyatt
Park Hyatt provides discerning, affluent individual business and leisure guests with elegant and luxurious accommodations. Guests of Park Hyatt receive highly attentive personal service in an intimate environment. Located in many of the world's premier destinations, each Park Hyatt is custom designed to combine sophistication with distinctive regional character. Park Hyatt features well-appointed guestrooms, meeting and special event spaces for smaller groups, critically acclaimed art and food and beverage programs, and signature restaurants featuring award-winning chefs. There are currently 26 Park Hyatt hotels with locations including: Baku, Beaver Creek, Beijing, Buenos Aires, Canberra, Chicago, Dubai, Goa, Hamburg, Istanbul, Jeddah, Maldives, Melbourne, Mendoza, Milan, Moscow, Paris, Saigon, San Diego, Seoul, Shanghai, Sydney, Tokyo, Toronto, Washington D.C., and Zurich.
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