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Hyatt Place Brand Introduces Elevated Breakfast Experience for Guests
TV host and celebrity chef Katie Lee celebrates Hyatt Place breakfast launch with #WhySettle Battle of the Breakfast Bowls where Institute of Culinary Education students compete to create the ultimate breakfast bowl

CHICAGO (June 20, 2017) – The Hyatt Place brand today announced its new, innovative breakfast experience that puts the power of breakfast in guests’ hands with customizable Build Your Own Breakfast Bowls and Greek Yogurt Parfaits.

Expanding on the “You’ve Come Too Far to Settle Now” platform, the Hyatt Place and Hyatt House brands are inspiring guests to elevate their on-the-go routine with convenient dining choices that flex to meet their needs. The new Hyatt Place “Build Your Own” complimentary breakfast reminds guests not to settle when it comes to the most important meal of their day. With the customizable breakfast bowls and Oikos® nonfat Greek yogurt parfaits, guests are sure to find the right balance to fit their morning routine – from premium ingredients, such as cage-free eggs and all-natural bacon and sausage, to more indulgent ones, including a warm caramelized banana yogurt topping.

“We know our new Build Your Own Breakfast Bowls and Greek Yogurt Parfaits will help our guests fuel up for the day ahead – whether it’s tackling that big meeting or building new relationships, we know our guests never settle when they’re on the road,” said Steven Dominguez, vice president of global brands, Hyatt Place and Hyatt House. “The new Hyatt Place breakfast is more than just a complimentary hotel breakfast – with upgraded ingredients, variety and customization, it is sure to exceed guest expectations.”

Available at Hyatt Place hotels across the United States and Canada, uniquely themed breakfast bowls and Greek yogurt parfaits are offered throughout the week to add variety for guests.

  • Classic American Bowl: Cage-free eggs, all-natural bacon or sausage, and a sweet side of pancakes or waffles (available Saturday-Monday)
  • Southern Comfort Bowl: Cage-free eggs topped with southern skillet potatoes, sausage gravy and hot sauce (available Tuesday)
  • Little Italy Bowl: Cage-free eggs topped with roasted Parmesan potatoes, all-natural sausage links and tomato bruschetta (available Wednesday)
  • California Dreamin’ Bowl: Cage-free eggs topped with ancient grain and kale blend, all-natural bacon and avocado salsa (available Thursday)
  • Burrito Bowl: Cage-free eggs topped with roasted corn and black beans, oven-roasted sausage and potatoes, salsa and lime crema (available Friday)
  • Bananas Foster Parfait: Oikos® nonfat Greek vanilla yogurt topped with bananas Foster compote and caramel (available Monday, Wednesday and Friday)
  • Tangy Berry Bliss Parfait: Oikos® nonfat Greek vanilla yogurt topped with berry compote and French toast croutons (available Tuesday and Thursday)

The launch of the new breakfast offerings was celebrated with the first-ever #WhySettle Battle of the Breakfast Bowls cooking contest at Hyatt Place New York/Midtown-South. Hosted and judged by Katie Lee, American cookbook author, host of Cooking Channel’s Beach Bites and co-host of Food Network’s The Kitchen, the cooking contest invited five student chefs from the Institute of Culinary Education (ICE) to create the next iteration of the Hyatt Place Build Your Own Breakfast Bowls – in under 30 minutes! Submissions were evaluated by a panel of judges including Lee; Chef Mark Krystopa, director of culinary operations for Hyatt Place and Hyatt House; and Ksenia Avdulova, founder of @BreakfastCriminals, a digital platform dedicated to starting your day right.

The winning breakfast bowl, The Nomad Bowl, created by Brooke DiResta, featured premium ingredients, including a soft-boiled cage-free egg, toasted ancient grains with kale, sausage crumbles and charred lemony asparagus ribbons. In addition to winning the coveted title of #WhySettle Breakfast Bowl Champion, DiResta also received USD $10,000 to continue pursuing her culinary passion and a free three-night stay at any Hyatt Place hotel in the U.S. Additionally, DiResta’s winning creation will inspire a breakfast bowl offering that will appear on the 2018 Hyatt Place Build Your Own Breakfast Bowls menu at Hyatt Place hotels across the U.S. and Canada.

“Wellness is all about balance for me” said Lee. “I go from craving something healthy, to decadent to somewhere in between. The new Hyatt Place Build Your Own Breakfast Bowls and Greek Yogurt Parfaits let you find balance with delicious, quality ingredients and flavors that suit your mood. Breakfast can be one of the most fun, delicious and nourishing meals of the day – there's no reason to settle for an ordinary one."

By tapping into guest insights and collaborating with culinary innovation agency CSSI Marketing + Culinary, the Hyatt Place and Hyatt House brands continue to raise the bar in the select service category. Alongside the new breakfast experience at Hyatt Place hotels, Hyatt House hotels also recently introduced the new “Omelet of the Day,” enhancing the current made-to-order Omelet Bar by giving guests daily breakfast inspiration while on the road. Additionally, the Hyatt Place and Hyatt House brands will introduce new for-purchase menus next month. Knowing that traditional meals are evolving and consumers are changing their eating habits, the two brands incorporated new bar bites and shareable items into their menus, including street tacos, charcuterie boards, crafted sliders and more.

“Our guests are at the center of everything we do. We know they are looking for meals with high-quality ingredients and we want to be able to give them the opportunity to customize their dining options so that we can make every visit – from a one-night stay to a week – feel personalized and unique,” said Krystopa.

To learn more about Hyatt Place and Hyatt House hotels, visit hyatt.com/whysettle.

About Hyatt Place

Hyatt Place, a brand of Hyatt Hotels Corporation, combines style, innovation and 24/7 convenience to create a seamless stay with modern comforts. There are more than 270 Hyatt Place locations in Armenia, Brazil, Canada, Chile, China, Costa Rica, Honduras, India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The Netherlands, United Arab Emirates, United Kingdom and the United States. For more information, please visit hyattplace.com. Join the conversation on Facebook and Instagram, and tag photos with #HyattPlace and #WhySettle.

About Hyatt House

Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers more than 70 locations throughout the United States, China and Puerto Rico. Inspired by extensive research into guest experiences, Hyatt House hotels offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. For more information, please visit hyatthouse.com. Join the conversation on Facebook, and tag photos with #HyattHouse and #WhySettle.

For further information:

Siân Martin    
+1 312 780 5797