CHICAGO (January 18, 2024) – Hyatt is unveiling “Be More Here,” a new brand platform that invites guests, members and customers to lean into the transformative powers of travel and be more present. In a fast-paced world of what’s next and how to get there, World of Hyatt’s people, places, spaces and experiences encourage guests to truly be in the moment. Setting Hyatt apart as a leader in care and wellbeing, the brand platform launch coincides with new World of Hyatt loyalty program updates enabling members to earn more, have more choice in rewards, and even gift rewards to those they love. Encouraging meaningful connections, guests will find a robust list of offerings curated to support their individual wellbeing journeys – each with a unique approach to help them not only feel well but live well.
“Our guests have told us that they are looking to be more present and have meaningful experiences when they travel. In trying to fit everything into our busy lives, we tend to sacrifice authentic connections – to loved ones, colleagues, and even ones’ self - resulting in a renewed need to help our guests focus on the here and now,” said Laurie Blair, vice president, global marketing, Hyatt. “The ‘Be More Here’ platform encompasses a vibrant global portfolio of brands full of life and soul, and a loyalty program that rewards members for experiencing what this world has to offer. It’s just another way we are differentiating and elevating World of Hyatt by emphasizing guests’ needs and focusing on rekindling the art of connection.”
Whether encouraging guests to “Be More Wanderlust,” “Be More Rewarded,” “Be More Mindful” or “Be More Immersed,” the “Be More Here” platform will mark a new way for Hyatt to demonstrate care through its growing global portfolio, reimagined World of Hyatt program updates and unique wellbeing experiences.
Throughout January, the “Be More Here” platform creative will roll out across Hyatt’s owned social and digital channels, paid media across digital, social and video channels, out-of-home advertisements in travel hubs like airports and on-property touchpoints like signage, brochures and in-room TVs.
A New World of Wellbeing
Central to the “Be More Here” brand platform, Hyatt is providing even more ways for guests to care for their wellbeing. As a hospitality company focused on care, Hyatt takes pride in setting a new standard of wellbeing for travel, making sure every touchpoint is crafted with meaning and intent. Hyatt is making a continued commitment to updating current experiences and offering new ones that will enable stronger connections, including:
World of Hyatt Reimagines Loyalty + Rewards Experience
Members of the fastest-growing loyalty program in the hospitality industry can officially enjoy the newly expanded World of Hyatt Milestone Rewards with more awards as of January 1, 2024. Members can now “Be More Here” with more choice at more milestones, the options to choose earning points for future free nights, enhancing stays with suite upgrades or enriching their wellbeing through experiences, and sharing the World of Hyatt wealth with the ones they love most by gifting Guest of Honor.
A Growing Global Collection of Thoughtfully Curated Hotels + Resorts
Driven by an understanding of where our travelers want to go, Hyatt is encouraging guests to “Be More Here” through an ever-expanding global portfolio of properties and hotels. Hyatt recently announced a pipeline of 35+ new luxury properties across its Timeless, Boundless, Independent and Inclusive Collection brands that will give guests and members access to even more sought-after global destinations.
Hyatt is also growing its portfolio for guests and members through acquisitions. The recently announced acquisition of Mr & Mrs Smith will unlock direct booking access in the near future to hundreds more boutique and luxury hotels, including in 20+ countries where there are currently no Hyatt hotels.
For more information on how Hyatt is inviting guests to “Be More Here” through more properties, reinvigorated World of Hyatt rewards and best-in-class wellbeing offerings please visit www.hyatt.com. View the “Be More Here” video here.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Timeless Collection, including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove brands; Boundless Collection, including in the Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt® brands; Independent Collection, including in The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt® brands; and Inclusive Collection, including in the Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas brands. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With more than 40 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage® and Small Luxury Hotels of the World™. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company’s portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
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Hyatt Media Contact:
Kaitlyn Sheehy