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Hyatt Announces Plans to Expand All-Inclusive Brand Footprint in Mexico with Secrets Playa Blanca Costa Mujeres
The new adults-only, luxury Inclusive Collection resort is expected to open later this year

CHICAGO (May 31, 2023)Hyatt Hotels Corporation (NYSE:H) today announced plans for the 509-room Secrets Playa Blanca Costa Mujeres, which is expected to open later this year, further expanding the Inclusive Collection in Mexico and strengthening Hyatt’s brand footprint. The new resort will join the Inclusive Collection, the world’s largest portfolio of luxury all-inclusive resorts comprised of ten distinct brands.  

Slated to open by the end of 2023, Secrets Playa Blanca Costa Mujeres will be located along a secluded strip of the Costa Mujeres shoreline, just 12 miles north of Cancun, Mexico. Situated on a pristine white-sand beach with access to the world’s second-largest barrier reef, guests can enjoy a variety of water sports and activities including snorkeling, kitesurfing, whale shark swimming, scuba diving and sport fishing.   

"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations, building on our growth momentum and driving value for current and future owners,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt. “Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Building on the success of Secrets Maroma Beach Riviera Cancun and Secrets Akumal Riviera Maya, we are pleased to work hand-in-hand with our valued owners to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres.”

Upon its opening, Secrets Playa Blanca Costa Mujeres will feature 509 thoughtfully designed suites and world-class amenities. Each suite will be adorned with handmade local art and furnished with organic, locally sourced materials, creating an authentic and captivating ambiance. Elevated Preferred Club accommodations will offer an extra level of luxury, including swim-out suites, exclusive access to the Preferred Club Lounge, an oceanfront beach club and a unique jungle-inspired pool surrounded by lush vegetation.

Culinary enthusiasts will delight in Secrets Playa Blanca Costa Mujeres' nine dining options, including six à la carte gourmet restaurants, a buffet, a café and a grill. Unique culinary experiences await, such as kitchen tours to meet chefs, cooking classes, tequila and wine tastings, and a French restaurant boasting one of the largest wine selections in the destination. With Unlimited-Luxury® inclusions, guests will enjoy gourmet dining, unlimited top-shelf spirits at seven bars and lounges ranging from swim-up to an elegant music lounge, and a wide variety of daytime and nighttime entertainment options.

Guests will benefit from additional world-class amenities, such as a state-of-the-art Secrets Spa by Pevonia® as well as 8,000 square feet of dedicated meeting and event space. For couples planning their dream wedding, the resort will offer ideal ceremony and reception locations accommodating up to 400 guests, including a beachside canopy, an infinity pool terrace and more. All guests will enjoy access to four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.

To learn more about the Inclusive Collection, please visit www.hyattinclusivecollection.com.  

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. 

For further information:

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2023, the Company’s portfolio included more than 1,250 hotels and all-inclusive properties in 75 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by SecretsHyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

About Inclusive Collection, part of World of Hyatt

The largest portfolio of luxury all-inclusive resorts in the world, the Inclusive Collection, part of World of Hyatt, includes ten distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. The Inclusive Collection continuously raises the all-inclusive concept to a new level of luxury with award-winning properties that offer elevated accommodations, desirable locations, and thoughtful inclusions. For more information, visit the Inclusive Collection, part of World of Hyatt at www.hyattinclusivecollection.com. Images and press material on the Inclusive Collection are available at https://newsroom.hyatt.com.

Forward-Looking Statements 

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, risks associated with the acquisition of Apple Leisure Group, including successful integration of the Apple Leisure Group business; the duration and severity of the COVID-19 pandemic or any additional resurgence and the pace of recovery following the pandemic or any additional resurgence; the short and long-term effects of the COVID-19 pandemic, including on the demand for travel, transient and group business, and levels of consumer confidence; the impact of actions taken by governments, businesses, or individuals in response to the COVID-19 pandemic or any additional resurgence on global and regional economies, travel limitations or bans, and economic activity; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic or any additional resurgence; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries;  changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law;  increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements. 

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MEDIA CONTACT: 
Robert Martinez
Hyatt
Robert.martinez1@hyatt.com