CHICAGO (May 24, 2023) – Hyatt Hotels Corporation (NYSE: H) is proud to announce the launch of a new Inclusive Collection brand, Impression by Secrets, with the opening of Impression Isla Mujeres by Secrets. Located in the heart of one of Mexico’s most iconic island destinations, the new luxury resort marks the introduction of the ultra-exclusive, adults-only Impression by Secrets brand, defined by the highest level of luxury all-inclusive service possible.
“The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable depth of our portfolio, which boasts over 120 resorts globally,” said Gonzalo del Peón, Group President, Global Commercial, Inclusive Collection, Hyatt. “With unwavering dedication, we affirm our commitment to meeting the ever-changing needs of valued guests, members, and owners, ensuring a radiant future for the Impression by Secrets brand.”
A Memorable Welcome
Joining the largest global portfolio of luxury all-inclusive resorts, the Impression by Secrets brand sets a new benchmark with the utmost level of personalized service and amenities available through the elevated Endless Privileges® concept. Setting the stage for an extraordinary experience like no other, guests of Impression Isla Mujeres by Secrets can indulge in a multitude of privileged romantic inclusions before even checking in. Creating a distinct sense of arrival, butlers will welcome guests on the mainland as they board a private yacht from Marina Hacienda del Mar to reach the resort’s private pier. Guests are immediately taken to the island and guided to their rooms for a seamless arrival experience. These exclusive, complimentary transfers ensure guests’ every need is met from shore to sea with a full bar and butler service available during the quick 25-minute sail.
The Perfect Island Getaway: Abundant Amenities, Refreshing Pools, Serene Spa and More
Reflective of the brand’s promise to offer elevated experiential getaways, Impression Isla Mujeres by Secrets’ peaceful, coastal surroundings provide a serene and romantic backdrop that perfectly harmonizes with the resort’s luxurious offerings. The room designs reflect sophisticated furnishings and a soft neutral color palette that creates a serene, calming atmosphere for guests to drift into relaxation. Replete with butler service and complimentary laundry services, the resort’s 125 well-appointed suites are adorned with luxury in-room amenities to enhance guest comfort, such as exclusive bath amenities by Le Labo, double rain showers, terrace whirlpools, custom-stocked wine fridges and yoga mats.
Located on the southern end of the island, the desirable location offers unobstructed views of the Caribbean Sea and Atlantic Ocean, and second-to-none views on the picturesque island of Isla Mujeres. The use of natural elements such as bamboo and local wood further emphasizes the island sanctuary environment and complements its breathtaking setting – atop a coastal cliff – with expansive sunrise and sunset views in an exclusive Caribbean destination. With stunning artwork by prominent Mexican artist Cesar López Negrete, architecture and interior design are also bound to impress guests. Highlights include “The Temple,” an expansive wedding gazebo bio-constructed by locally celebrated architect, Javier Uma. For those who desire a romantic outdoor setting and a thought-provoking mural, they can find one inspired by the Saving our Sharks Foundation, painted by renowned marine life artist, Wyland.
The resort’s spa indulges guests with coveted experiences, providing a haven of pure relaxation where unmatched service takes center stage. From touchless therapies in the island's only Floatarium to the soothing Hamman and six private spa cabins offering a peaceful escape, every element at Pure SPA is meticulously designed to deliver unparalleled pampering. Additionally, a state-of-the-art fitness center, complete with a certified personal trainer, a comprehensive range of cardio-conditioning equipment, invigorating fitness classes, and a variety of wellness-focused activities such as SUP yoga further enhance a holistic wellbeing journey.
Located on a sweeping white-sand beach ideal for snorkeling, the resort’s noteworthy amenities include four cascading oceanfront infinity pools, Bali beds and hammocks, ideal for enjoying a movie al fresco, an over-the-water lounge ideal for observing local sea life and a four-story waterslide for more adventurous guests. The resort’s daily activities calendar and nightly entertainment has been thoughtfully curated with the most discerning travelers in mind and include options such as cooking classes, coffee and wine tastings, and sunset paddle boarding.
Masterful Culinary Programming
Impression by Secrets resorts promise to deliver an elevated gastronomic experience with restaurants that offer a taste of the unexpected including seasonal specialties, unique local flavors, organic ingredients, and contemporary culinary techniques. Designed to please refined palates with artisanal cuisine, the culinary program at Impression Isla Mujeres by Secrets is led by renowned Master Chef Paolo Parlanti who has decades of experience working as an executive chef in elite fine-dining restaurants, including Michelin-star restaurants and five-star hotels worldwide.
Guests may enjoy eight à la carte dining venues that transcend beyond a traditional fine dining experience, offering eclectic dishes prepared with local organic ingredients to satisfy any culinary craving, nine bars and lounges with unlimited international and domestic top-shelf spirits and pool and beach service, as well as private in-suite dining available 24 hours.
The resort’s dedicated gourmet restaurants include an open terrace restaurant, SPEZIA, serving Mediterranean cuisine, and UNIK, a chic restaurant located on the spectacular rooftop that serves light tapas during the day and à la carte cuisine in the evening with live music.
Unique Destination and Sustainability Efforts
Known for its lush tropical foliage and pristine beaches, Isla Mujeres provides guests with an exclusive island experience that boasts rich diversity in its landscape, people, and culture. To explore the five-mile-long island, the resort provides guests with complimentary golf carts and bikes to enjoy Isla Mujeres’ world-renowned coral reefs, stunning rocky coastline, ancient Mayan ruins and local boutique shops and eateries.
In line with Hyatt’s World of Care platform, sustainable practices intended to protect the natural flora, fauna, and sea life were at the forefront of the development of Impression Isla Mujeres by Secrets, and features include eco-friendly building materials and solar panels for water heating and by avoiding single-use plastic. The purpose-drive Impression Isla Mujeres by Secrets is deeply committed to protecting the local community and environment through its efforts.
For more information or to book a stay, please visit www.impressionbysecrets.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Inclusive Collection, part of World of Hyatt
The largest portfolio of luxury all-inclusive resorts in the world, the Inclusive Collection, part of World of Hyatt, includes ten distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. The Inclusive Collection continuously raises the all-inclusive concept to a new level of luxury with award-winning properties that offer elevated accommodations, desirable locations, and thoughtful inclusions. For more information, visit the Inclusive Collection, part of World of Hyatt at www.hyattinclusivecollection.com. Images and press material on the Inclusive Collection are available at https://newsroom.hyatt.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2023, the Company’s portfolio included more than 1,250 hotels and all-inclusive properties in 75 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Timeless Collection, including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove brands; Boundless Collection, including in the Miraval®, Alila®, Andaz®, Thompson Hotels®, Hyatt Centric®, and Caption by Hyatt® brands; Independent Collection, including in The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt® brands; and Inclusive Collection, including in the Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas brands. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With more than 36 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage®, Small Luxury Hotels of the World™, Lindblad Expeditions and MGM Resorts International. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram. TikTok and Twitter.
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