News Releases

Hyatt Sees Formidable Revenue Increases Through
Best Rate Guarantee Credited With 44 Percent Boost to Revenue

    Just six months after announcing the Best Rate Guarantee, Hyatt Hotels Corporation has seen a 44 percent increase in room revenue from year­-to-­date March 2003 vs. year­-to­-date March 2004. The Best Rate Guarantee assures guests the best published Internet rates at any Hyatt worldwide can be found on In fact, the Best Rate Guarantee allows any customer finding a better published rate on another site to receive a price match and a 20 percent discount for the full stay (room nights only).

    “The Best Rate Guarantee is functioning exactly how we anticipated it would,” said Joan Lowell, vice president electronic distribution, Hyatt Hotels Corporation. “In addition to recognizing what an incredible resource is for researching travel plans, customers understand better than ever before that they’ll always find the best value when booking their trip on”

    In addition to 2004 year-­to­-date March revenue boasting a 44 percent increase, overall revenue was up 47 percent from 2002 vs. 2003.

    In response to the recent success of the Best Rate Guarantee, it is again being advertised through a national television campaign with spots featured on CNBC, CNN, Headline News, and MSNBC; as well as other national marketing efforts.

    Customers are finding that there is no need to search other Internet sites and taking advantage of the Best Rate Guarantee is easy. Additionally, there is no need to fill out forms, and there is no waiting. If a customer finds a better Internet rate on another site, they simply call 888­-96­-HYATT or 402-­593­-5445 to make the claim. A Hyatt representative will verify the better price while on the telephone and confirm the rate meets the terms and conditions of the Best Rate Guarantee. Upon verification, the Hyatt representative makes the reservation at the better rate, less the 20 percent discount.

    For more information and terms and conditions for the Best Rate Guarantee, visit

For further information:

Angie Sell
Hyatt Hotels Corporation