CHICAGO (April 30, 2013) – Building on insights gained in more than a year of intensive qualitative and quantitative research, today Hyatt Hotels Corporation launched a new Hyatt.com website designed to enhance the guest experience. The new Hyatt.com, the company’s core digital platform and booking engine, marks a milestone of innovation and efficiency in the hospitality space.
“Hyatt.com plays a significant role in shaping many people’s perception of Hyatt, so it was crucial to make that experience even more efficient, informative and visually engaging. We had the necessary functionality that allowed guests to do what they needed to do, but our research showed us that we could repurpose that information to allow consumers a more seamless experience,” said Bill Bernahl, vice president, E-Commerce, Hyatt Hotels & Resorts. “This redesign is one of the largest E-Commerce initiatives we have ever undertaken, and we believe that the result has transformed Hyatt.com into a best-in-class website that will truly enhance the digital experience for today’s travelers.”
Hyatt asked more than 22,000 survey respondents questions about their overall Hyatt.com experience to determine what they liked best about the site and what they would change. As a result of that feedback, Hyatt built a new, more engaging and immersive hotel booking experience. Highlights include:
For more information on the new Hyatt.com features and enhancements, please visit www.hyatt.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt HouseTM brand names and have locations on six continents. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Residence ClubTM. As of December 31, 2012, the Company's worldwide portfolio consisted of 500 properties in 46 countries. For more information, please visit www.hyatt.com.
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