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Hyatt Announces the Opening of Three Hotels Under the JdV By Hyatt Brand in Sweden
Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö debut in Europe marking the brand’s entry into the region

CHICAGO (April 15 2021) – Hyatt Hotels Corporation (NYSE:H) today announced the opening of three boutique hotels in Sweden under the JdV by Hyatt brand. Story Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm, and Story Hotel Studio Malmö in Malmö, Sweden– all join Hyatt’s independent collection portfolio, significantly increasing Hyatt’s brand presence in Sweden. The three hotels join Hotell Reisen bringing the total number of Hyatt properties in the country to four.

The JdV by Hyatt brand caters to free-spirited guests seeking vibrant and socially inclusive stays – bringing people from all walks of life together through joy-driven services. Deeply rooted in the culture of its local neighborhood, each hotel is as unique as the individuals who enter through its doors, providing guests with a range of locally inspired programming that allows them to connect authentically with the surrounding community during their stay. With modern, Scandinavian design that reflects the edgy nature of both Swedish cities, the hotels offer amenities for business and leisure travelers alike.

“We are truly passionate about the neighbourhoods in which our hotels are located – so much so that we ensured the design of each hotel was a true extension of its surroundings and authentically reflected the local culture”, said Alexander Hederstrom, general manager of Story Hotel Riddargatan and Story Hotel Signalfabriken. “This is why we are so proud and excited to be joining JdV by Hyatt – a brand that truly recognizes and celebrates the importance of local community.”

“We are excited to welcome guests through our doors and share with them the spectacular views of the ocean and the beautiful city of Malmö from our rooftop. Story Hotel Studio Malmö is at the heart of the city, only a five minute walk from the Malmö Central Station,” said Sebastian Kamieniarczyk, general manager of Story Hotel Studio Malmö. “With each hotel’s unique location, there really is no better place for guests to stay when coming to explore the city and immerse themselves in the local culture”.

Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö all feature individually designed boutique guestrooms, vibrant public spaces and food and beverage offerings for both visitors and residents.

Story Hotel Riddargatan, Stockholm


The 83-room hotel is designed with an industrial theme to reflect the building’s former life as an apartment complex, a famous hair saloon and garage. The rooms are perfect for urbanites looking for a stylish place to stay, featuring distressed walls, sleek furniture, and rustic exposed pipework.

Food and drink

The Bar & Lounge is a distinct space, popular with local residents as well as hotel guests, serving a wide menu of cocktails, and offering DJ sets several evenings a week. The hotel also has a fantastic restaurant, Ling Long, specializing in Southeast Asian cuisine.


Located in the trendy area of downtown Stockholm, Story Hotel Riddargatan is just around the corner from the business and shopping district of Stureplan – appealing to both business and leisure travelers. For those interested in immersing themselves in the vibrant city center, the hotel is close to most key tourist attractions, ferry boats to the archipelago and designer shops and boutiques.

Story Hotel Signalfabriken, Stockholm


Story Hotel Signalfabriken features 83 individual guestrooms, all chic and contemporary in their design. With copper plating, brick walls and rainfall showers, the hotel is perfect for those who prefer a modern industrial vibe.

Food and drink

Guests can grab a delicious burger at the in-house restaurant, Phil’s Burger, or enjoy a drink as the bustling bar which hosts DJ sets throughout the week.


Located inside the listed Signalfabriken building, formerly a fire station and town hall, the industrial-chic hotel serves as the perfect home base for both business guests attending meetings in the surrounding areas of Solna Business Park, and leisure guests who want quick access to Stockholm’s city center. The hotel is ideal for those interested in exploring the Friends Arena and Mall, Scandinavia’s biggest shopping center, which also has an IMAX theatre, and can be reached by car in about 10 minutes.

Story Hotel Studio Malmö


Story Hotel Studio Malmö features 95 unique guestrooms, all designed to reflect the distinct look and feel, and vibrant nature of the local neighbourhoods. With an airy and modern finish, each bedroom offers guests a beautiful view overlooking the city center and/or ocean glass windows.

Food and drink

The hotel features a restaurant on the 14th floor, Kasai in the Sky, with views overlooking Malmö and the Oresund – showcasing both the ocean and city skyline. The restaurant serves delicious modern Japanese cuisine, paired perfectly with one of the many cocktails available at the bar. The rooftop comes alive during the evening, with great music and a lively atmosphere.  


Story Hotel Studio Malmö is located by the water at Universitetsholmen, a few minutes walking distance from the Malmö Central Station and city center, making it the perfect springboard for guests to explore the city. The hotel is located within the STUDIO building, which also features conference and meeting facilities, corporate offices, retail outlets, several restaurants, and a café. The best way to explore the city is by bike, which is perfect as Story Hotel Studio Malmö offers free cycle hires for all guests.

The JdV by Hyatt brand is known for its collection of vibrant, independent hotels that welcome all vibes, tribes and unique souls. Each property looks to embrace the local culture of the neighbourhood in which it is situated and welcomes guests to explore, celebrate and live in the moment. Already present in 15 locations in the U.S., and with a property recently opened in China, the brand is expanding its presence in Europe with these openings, as Hyatt looks to build its lifestyle portfolio in the region.

For more information about the hotels, please visit: Story Hotel Riddargatan http://storyhotelriddargatan.com, Story Hotel Signalfabriken http://storyhotelsignalfabriken.com, and Story Hotel Studio Malmö


Guided by its purpose of care, Hyatt’s multi-layered Global Care & Cleanliness Commitment further enhances its operational guidance and resources around colleague and guest safety and peace of mind. More information on Hyatt’s commitment can be found here: hyatt.com/care-and-cleanliness.

World of Hyatt Gives Members 1,000 Reasons to Stay Somewhere New

In celebration of the 1,000th Hyatt hotel opening, and to provide World of Hyatt members even more ways to be rewarded, World of Hyatt is offering members the opportunity to earn 1,000 Bonus Points per qualifying night at Story Hotel Riddargatan, Story Hotel Signalfabriken, and Story Hotel Studio Malmö. That’s 500 more Bonus Points when guests check out between May 1 and June 30, 2021. Additional hotels and respective offer stay periods can be found at worldofhyatt.com/newhotelbonus. No registration is required and members can earn on top of other offers.

Terms & Conditions

Offer valid for 500 Bonus Points for each qualifying night stayed by World of Hyatt members in good standing during a hotel’s offer period at participating hotels and resorts. Where a qualifying night and the hotel’s offer period coincide with any check outdate from April 1 – June 30, 2021, World of Hyatt members in good standing will receive an additional 500 Bonus Points for a total of 1,000 Bonus Points for each qualifying night during that period.

Offer valid at participating hotels and resorts for stays with a checkout date during each hotel’s offer period. For each hotel’s offer period, visit worldofhyatt.com/newhotelbonus

To be eligible for this offer you must be a World of Hyatt member in good standing at time of reservation and stay, stay at a participating hotel with a checkout date during that hotel’s offer period, provide your World of Hyatt membership number at time of check-in, and either pay an Eligible Rate or redeem a free night award. 

An “Eligible Rate” and “Ineligible Rate” are defined in the World of Hyatt Terms and Conditions (located at worldofhyatt.com/terms). Only one point bonus may be earned per member, per stay, regardless of the number of rooms booked. Only the room occupied by the member will count toward this offer. Two or more consecutive nights at the same hotel will be deemed one stay. All points awarded under this offer are Bonus Points. This offer is subject to the complete terms and conditions of the World of Hyatt program. Please allow 3-4 weeks after travel is completed for World of Hyatt Bonus Points to be credited to your Account. To join World of Hyatt, visit worldofhyatt.com. Qualifying nights will automatically be tracked when you provide your World of Hyatt membership number at check-in. A limited number of rooms are allocated to this offer; reservations subject to availability. Offer not valid with groups, conventions, other promotional offers, tour packages or special rate programs. Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply. Hyatt reserves the right to alter or withdraw this offer at any time without notice. The trademarks Hyatt®, World of Hyatt® and related marks are trademarks of Hyatt Corporation or its affiliates. © 2021 Hyatt International Corporation. All rights reserved. 

For additional information, visit worldofhyatt.com/newhotelbonus.

World of Hyatt Bonus Journeys

To provide members with more rewarding reasons to break away, World of Hyatt’s Bonus Journeys global promotion has returned, giving members the opportunity to accelerate point earnings to use on room upgrades, dining, spa experiences and more – and a Free Night Award to use for stays around the world. Members can register for Bonus Journeys by May 15, 2021 to earn up to 2,500 Bonus Points every two qualifying nights, plus a Free Night Award at a Category 1-4 Hyatt hotel after their first 10 qualifying nights, for stays from March 1 through June 15, 2021, across 1,000+ locations and 19 brands worldwide. To learn more and register for the offer, visit here.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

For further information:

About JdV by Hyatt

A community for the spirited, light-hearted, and young-at-heart, the JdV by Hyatt brand offers a collection of vibrant, independent hotels that are true reflections of the urban neighborhoods they call home. Each hotel provides an experience that is inclusive in spirit and space, welcoming all vibes, tribes and unique souls—effortlessly bringing people together with joy-driven service. Embracing its namesake, each property invites guests and locals to connect, live in the moment and celebrate the joy of life. Follow @JDVHotels on Facebook, Instagram, and Twitter for news and updates. For more information, please visit www.jdvhotels.com.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of December 31, 2020, the Company's portfolio included more than 975 hotel, all-inclusive, and wellness resort properties in 69 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries operate, manage, franchise, own, lease, develop, license, or provide services to hotels, resorts, branded residences, and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit www.hyatt.com.



Jennifer Rubin




Milica Ferreira da Silva

Hyatt – Europe, Africa and Middle East and Southwest Asia

+41 44 279 1223