CHICAGO (November 9, 2021) – Hyatt Hotels Corporation (NYSE: H) today introduces Culture Lives Here, the Thompson Hotels brand’s new campaign that celebrates the brand’s passion for elevating noteworthy and emerging creatives, dubbed ‘culture shifters.’ Taking place at 13 Thompson Hotels via creative local collaborations in tandem with the brand’s 20th anniversary, this campaign recognizes the abundance of creativity that influences today’s cultural landscape by curating cultural experiences that connect hotel guests and neighbors with rising talent in music, art, fashion, design and culinary.
“Culture Lives Here is a true celebration of the deeply important creative voices that flourish in and around each Thompson Hotel,” said vice president and global brand leader of Hyatt’s lifestyle & luxury brands, Crystal Vinisse Thomas. “We’re honoring our heritage as arbiters of culture and providing a platform for both established and up and coming creatives to connect our guests with the most relevant and authentic expression of culture in each destination.”
The Thompson Hotels brand is proud to announce three ambassadors for the Culture Lives Here campaign, who each, through their lives and their work, impact culture in meaningful and original ways:
The three brand culture shifters’ activations are on display to experience at Thompson Hollywood for a limited time. Assouline-Lichten's installation features a large free-form mirror rooted in an onyx cube, an extension of her previous works in which mirrors are central, interactive objects in a space; Harbison’s textile installation presents 7-foot-tall steel frames with suspended textiles inspired by the hanging paintings of Tadao Cern, the masterful colorworks of Sam Gillam and the graphic shapes of midcentury design, in addition to childhood memories of watching his mother get dressed; and Defer’s graffiti will result from a live, on-property painting experience upon a raised 10-foot-tall canvas in which he channels inspiration from the people, surroundings and energy on-site in real time.
“It’s a true honor and pleasure to join the Thompson Hotels brand’s prestigious team of culture shifters,” says Charles Harbison. “As someone who loves hotels, I’ve always admired how Thompson Hotels have creatively fostered local culture, and I am excited to help celebrate the brand’s anniversary with the next generation of diverse creative talent. The visibility and platform each Thompson Hotel is providing to creatives, while prioritizing inclusivity, shows their commitment to cultivating culture and their important place within it.”
Starting this month and through early 2022, 13 Thompson Hotels across the U.S. and Mexico are launching local Culture Lives Here collaborations with culture shifters who have conceived immersive activations for both guests and locals alike. From a series of live performances from singer-songwriter Abraham Alexander at Thompson Dallas, to unique wellness offerings from Mills Miller’s whole-plant hemp brand MINERAL at Thompson Austin, to a community-focused art exhibit by Susan Laney of Laney Contemporary at Thompson Savannah, each local culture shifter will offer guests an original contribution in the form of an exhibition or experience. In addition, each culture shifter will curate a local list of five “hot spots” to help guide guests to the latest across art, music, fashion, design, and culinary in the hotel’s neighborhood.
Local culture shifter collaborations live or beginning in November 2021 include:
Local culture shifter collaborations to come in December 2021 and beyond, include:
To learn more about the Thompson Hotels brand’s Culture Lives Here campaign, concepted in collaboration with RO NEW YORK and Maverick Creative, and to see all participating hotels and those coming soon, visit http://thompsonhotels.com/cultureliveshere.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Thompson Hotels
Founded in 2001, Thompson Hotels is an award-winning boutique lifestyle hospitality brand with a collection of stunning, dynamic properties. Each of Thompson Hotels’ urban and resort locations offer a carefully layered environment that molds into its surrounding community. Guests are provided tailored stays with connections to world-class culinary offerings, arts and entertainment, and groundbreaking design. The Thompson Hotels portfolio of lifestyle hotels includes The Beekman and Gild Hall in New York City; Thompson Washington D.C.; Thompson Nashville; Thompson Seattle; Thompson Chicago; The Cape in Los Cabos, Mexico and Thompson Playa del Carmen in Riviera Maya, Mexico; Thompson Zihuatanejo on Mexico’s Pacific Coast; and new Texas hotels, Thompson Dallas, Thompson San Antonio, as well as Thompson Savannah and Thompson Hollywood. Hotels currently under development include Texas properties in Austin and Houston, as well as Thompson Denver, and Thompson Buckhead. Follow @ThompsonHotels on Facebook, Twitter, and Instagram for news and updates. For more information, please visit www.thompsonhotels.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2021, Hyatt’s portfolio included more than 1,000 hotel and all-inclusive properties in 69 countries across six continents, and the acquisition of Apple Leisure Group added 96 properties in 10 countries as of November 1, 2021. Hyatt’s offerings include the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands, as well as resort and hotel brands under the AMR™ Collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and the Trisept Solutions® travel technology platform. For more information, please visit www.hyatt.com.
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