CHICAGO (April 28, 2021) – Hyatt Hotels Corporation (NYSE: H) today announced Together by Hyatt, a new suite of events offerings designed to meet planners where they are on their journey to return to events. Building on Hyatt’s deep-rooted expertise in delivering high-quality meetings and events, Together by Hyatt advances care for meeting planners by simplifying and streamlining event planning and execution, with attendee safety and wellbeing as top priorities.
“Throughout COVID-19, we have been intensely focused on listening to our customers and while we’ve heard that there are many challenges, more importantly, we’ve heard that planners are excited about the opportunities to come back together during recovery and beyond,” said Jack Horne, global head of sales and revenue, Hyatt. “We’re here to help planners explore the possibilities and reach their attendees in creative and impactful ways. As a new suite of meetings and events offerings, Together by Hyatt is designed to support planners at every step of the way as we reimagine what events can look like and collaborate to bring their vision to life.”
Rooted in Hyatt’s purpose to care for people so they can be their best, Together by Hyatt prioritizes four pillars that are essential to all events:
Care + Safety
Hyatt’s Global Care & Cleanliness Commitment, which focuses on enhanced rigorous cleanliness and safety protocols and includes GBAC STAR™ Facility Accreditation and GBAC-Trained Technicians™ from the Global Biorisk Advisory Council™ (GBAC), serves as the foundation for Together by Hyatt. With safety and wellbeing as top priorities, Hyatt has taken additional steps in an effort to provide more peace of mind:
Care + Technology
As the driver for hybrid event capabilities, seamless and streamlined technology platforms are critically important to the overall experience. Hyatt is working with Swapcard* in an effort to offer meeting planners an exclusive opportunity to use its end-to-end virtual and hybrid events platform with hybrid meetings at hotels. Hyatt and Swapcard are working together to offer the Together by Hyatt Technology Platform Powered by Swapcard, which will provide planners with access to a bespoke platform that unifies on-site and virtual experiences and uses Swapcard’s artificial intelligence to enhance remote attendees’ experience. This collaboration will also allow planners to tap into Swapcard’s expertise and best practices for hybrid events.
In addition to the Together by Hyatt Technology Platform Powered by Swapcard and in-house audiovisual capabilities, planners can take advantage of Hyatt’s proprietary meeting tools. From virtual hotel tours that enable planners to tour a hotel from the comfort of their home or office to making requests directly to the hotel team in real time through the Event Concierge app to Group Bill, which organizes all event charges into one bill, Hyatt’s robust set of event tools provides planners with more choice and flexibility at their fingertips.
*Available at participating Hyatt hotels.
Care + A Community of Experts
In a recent survey of Hyatt customers, almost half of planners expressed difficulty creating a synchronized and compelling hybrid experience. To address complexities of hybrid events and further care for planners as they navigate the new normal, Together by Hyatt offers planners the opportunity to tap into new resources and dedicated expertise surrounding hybrid events:
Care + Wellbeing
COVID-19 has fundamentally shifted the importance of wellbeing, making it top of mind for many. With wellbeing at the core of its purpose of care, Hyatt is addressing this increased focus on wellbeing in new ways through Together by Hyatt:
“While events will look and feel different, we believe there is pent-up demand to create, connect and collaborate, whether that’s in-person or a hybrid format, and once again experience the joy of what it means to be together,” said Steve Enselein, senior vice president of events, Hyatt. “Guided by our purpose of care, every aspect of Together by Hyatt is intended to provide a seamless experience for planners so they can focus on delivering exceptional events for attendees. We’ve taken strategic steps to bring safety, technology, support and wellbeing to the forefront of our offerings, and we are here to co-create the path forward, which we believe lays the foundation for a new era of events that will be more inclusive than ever before.”
To learn more about Together by Hyatt and current offers, please visit hyatt.com/events.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of December 31, 2020, the Company's portfolio included more than 975 hotel, all-inclusive, and wellness resort properties in 69 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries operate, manage, franchise, own, lease, develop, license, or provide services to hotels, resorts, branded residences, and vacation ownership properties, including under the Park Hyatt®, Miraval®,Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit www.hyatt.com.